When you are freelance, how to sell and win a business?

You always represent yourself when running a business. You are, and you alone. You are. You have not only to be great at selling yourself but also good at people.

Yoga Pratama H
4 min readJun 27, 2021

Whether you network, converse with friends or meet a prospective customer. But how many people are struggling to successfully sell themselves and win businesses would surprise you. It’s expertise, but it’s going to take time to reach it. The following tips are currently helping to win over people.

Put the piece together

First impressions matter, so dress intelligently always. You don’t have to wear any suit, but you can still look presentable in the creative industries. These days, people are quite laid back, even if ‘smart’ is still a part of “professional,” so dress up the piece.

Get your flesh right

Body language communicates a lot, so learn how to present yourself properly. When you first meet, make sure to shake hands firmly and look people in the eyes. Soft, shaky handshakes from people who avoid direct eye contact are, to put it mildly, creepy. Don’t cross your legs or fold your arms — it suggests you have something to hide. It’s impolite to point. Don’t slouch because it gives the impression that you don’t care.

Trust in your abilities

Trust is an infectious thing. It will be obvious if you are untrustworthy of yourself or your skills, and people will be turned off. And it’s a big leap, you went freelancer. Now it’s time to get serious and realize that you have skills for which people want to pay — be confident.

Use the soft sell technique.

You would be shocked by how many people are going in these days with the aggressive ‘hard sale.’ You have not to. You don’t have to. Recall that people don’t want to be “sold,” they tend to rebel against it. Rather, go softly and discuss what you can do. Hear the problems of people and make friendly suggestions as to how they can solve them. You don’t have to sell, sell, sell, if anything, it’s overcomplete.

Pretend that you don’t have to work

Avoid looking for work desperately. You want to find it calm and confident. If you are desperate, people will smell, and either they’ll try to use you to push your prices down, or they could go elsewhere.

Tell me you’re occupied.

People or potential customers would always wonder ‘how are they doing?’ Make sure you smile, look excited and say that every minute you are very busy and loving about it. For a reason, busy freelancers are busy — they’re good. And they will also want some good things, so they always say that in business, you do great.

Run in the strange testimony

I always talk of things I’ve done for other people that have been a success whenever I meet potential customers. The odd case study and success studies still have the opportunity to slip. Consider always how you can demonstrate your abilities.

Pleasant.

People prefer to work with people they like, so if there are aspects of your personality that require improvement, address them. If you’re shy, for example, it can come across as rude and aloof. Attend classes or push yourself out of your comfort zone to boost your confidence. Choose someone you admire and emulate their positive characteristics. Examine people to see what makes them appealing. Be someone who people enjoy being around.

Be like a chameleon.

Everyone is different, so start trying to adapt to different types of personality. Be a camel and suit those fun, fun customers, but also appeal to these more business and stuffy categories. From the very moment you meet people, you will get better and better. My recommendation is always listening, watching, and learning. Take a step back and allow the other person to speak most of the time. In these initial chats, you can learn a lot from someone.

Learn to hear more than you speak

When people meet with you to discuss hiring you, they will want to talk about their “baby,” which is their own business. They’ll probably start talking about their company before you even start talking about how you can help. Allow them to. Take a seat, listen, and ask questions. Take relevant notes and be genuinely interested. Please do not interrupt. You’ll have your chance to speak.

Be passionate.

Nothing is more appealing than someone who enjoys what they do for a living, so be enthusiastic about your work. Get excited, smile, and discuss some of your successful projects. When people see how much you enjoy what you do, they will want to work with you.

Be positive

Negative behavior rejects people and so always remains happy and positive. Be good-looking, fun, and happy. This strange joke helps because everybody loves someone with a good sense of humor. Keep to the right thing, and you’re okay.

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